Product design for a social network built around real moments and real people.
Most social apps optimize for performance: curated photos, filters, idealized versions of life. SQENCE was built on the opposite premise: no uploads, no filters, only content captured in real time.
The challenge was making a restrictive concept feel inviting rather than limiting, and building a social experience that still feels fun without the tools users are used to. A flawless balance between functionality and clean, simple design.