Soundfr. Minimalist website for a product helping people with hearing loss.
Soundfr built a smart device that detects important sounds and sends alerts to a phone or smartwatch.
The product solves a real problem, but the website didn't communicate it: visually overloaded, no clear entry point, and hard to navigate for the very audience it was designed for.
People with hearing loss process information differently. Visual clarity is not just aesthetics for them, it is a necessity. The redesign was built around this: minimal elements, a clear sequence from the founder's story to the problem and the solution, nothing to distract.
